Why I Created Plum Psychology as a ‘Sister Site’—And How It Helps You Find the Right Support More Easily
- claireplumbly
- 1 day ago
- 3 min read
Over the last year, many people have found me through my main website, drclaireplumbly.com. It’s where I share my writing, media work, workshops, and information about my clinical practice. But as my practice grew - and as I built a team of highly skilled associate psychologists - I realised the website was trying to do too many jobs at once.
It was both my personal home online and the hub for a full psychology service.
That worked for a while. And then it became clunky.
Why I Created Plum Psychology
Plum Psychology stemmed from a simple intention: to create a clear, dedicated space for busy professionals seeking therapy, intensives, and psychological support.
My original website increasingly attracted readers and podcast listeners looking for my information on my book, burnout tips, and speaking work. At the same time, new therapy clients were visiting and feeling unsure about:
where to find the information about working with my team
whether therapy was something I offered individually
how the enquiry process worked
what Plum Psychology actually was
This created a confusing experience - not just for clients but for Google too. Search engines rely heavily on clarity, structure, and purpose. When a site tries to serve multiple functions, it can dilute rankings and weaken visibility.
So, I made the decision to separate these two strands of my work into their own websites.
What Each Site Is For
This is my personal and professional home. You’ll find:
my more personal blogs and articles
podcasts I've guested on and speaking opportunities
books and upcoming projects
resources for high-achieving professionals navigating burnout
workshops, keynotes, and collaborations
It’s where I share ideas, research, and psychological insights with a broad audience.
This is the dedicated home for my team's clinical practice. On Plum Psychology, you’ll find:
information about our EMDR Intensives
the structure of our therapy pathways
our team of trusted associate psychologists
how to enquire about therapy
our approach, fees, and availability
specialist, tauma-informed burnout support for busy professionals
In short, this is where you go if you’re an individual looking to start therapy or explore one of our intensive therapy programmes, or are a service looking for a well-managed team of psychologists to provide trauma therapy for your clients.
How This Change Helps Clients (and Google!)
By creating two clear, separate websites, I’m able to:
provide a much smoother, more intuitive journey for people seeking therapy
make it easier for potential clients to understand how to get started
ensure Google can properly understand, categorise, and rank each site
avoid the confusion that previously hurt Plum Psychology’s visibility
strengthen both websites so they each serve their distinct purpose
One site for the clinical practice I lead. One site for my writing, speaking, and thought leadership. Both connected - but no longer competing and confusing visitors.
If You’re Not Sure Where to Go
Here’s the easiest way to decide:
If you’re looking for therapy, EMDR Intensives, or burnout support → go to Plum Psychology.
If you want my personal blog articles, book news, media features, and options of wellbeing workshops → stay here.
And of course, you can always message me from either site if you’re unsure.
What’s Next
Over the coming months, both sites will continue to evolve. I’ll be sharing more articles, research insights, and behind-the-scenes updates here on drclaireplumbly.com - while Plum Psychology will keep growing as a boutique therapy service for evidence-based, compassionate psychological care for high-functioning professionals who cannot afford to collapse.
Thank you for continuing to follow my work, and for your patience as I’ve navigated this transition. My hope is that this clearer structure makes it much easier for you (and Google!) to find exactly what you’re looking for.
If you’d like to explore the new therapy site, you can visit: plum-psychology.com
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